Juan José Thuemme: Blending Innovation, Tradition, and Flavor An Interview by The Arab Today

In this insightful interview with The Arab Today, flavor industry leader Juan José Thuemme » shares his journey and the driving force behind his groundbreaking initiatives in flavor development. At the heart of the conversation is the Flavorists School, an educational platform designed to nurture the next generation of flavorists, with a special focus on expanding opportunities in Mexico and Latin America.

Thuemme also sheds light on “Native Flavors,” a bold project aimed at rediscovering and integrating pre-Hispanic ingredients into modern applications. This effort not only celebrates cultural heritage but also introduces unique, authentic tastes to today’s global market.

As consumers continue to seek healthier, more transparent food options, Thuemme emphasizes the importance of balancing innovation with natural ingredients, particularly in the rise of clean-label products. He shares his insights into flavor trends for 2025, highlighting a growing appetite for cultural fusion, functional flavors that support wellness, and the booming plant-based movement.

Technology’s transformative role in the industry is another key focus, with Thuemme discussing how AI, precision fermentation, and advanced extraction techniques are revolutionizing how flavors are created, tested, and scaled. These innovations are making it possible to deliver sustainable, high-quality flavor experiences like never before.

From tradition to tech, Juan José Thuemme continues to shape the future of flavor with a vision that honors the past while embracing what's next.

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