Usually, a company starts out with its information spread around in different systems: customer records here, financial transactions there and marketing actions in a third place. Because of this division, bringing customer data together can be a big challenge. Data maturity models set out the steps to go from a disjointed state to having data travel easily and consistently across the organisation. As an organisation matures, it sets up effective data governance, automates the way data is combined and makes sure everything is consistent which is important for bringing together customer profiles. Visit here: https://athena-solutions.com/ »