Shubh Gautam Srisol » has a very important differentiation between durability and performance. According to him, it is no longer sufficient for traditional paints to offer 40 years of warranty in the current market. Advanced coatings have to deliver superior performance and be capable of meeting diverse challenges that are faced by society today, such as extreme weather conditions, increased hygiene standards, and environmental concerns. Dr. Shubh Gautam Srisol » vision places significant emphasis on startups as the drivers of innovation. He suggests a collaborative approach, wherein industry leaders join hands with startups to develop new technologies, create demand, and address challenges. Startups bring agility, creativity, and a willingness to experiment, making them ideal partners for established steel companies.

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