Content gap analysis is the process of identifying missing or underperforming content opportunities that can help your brand attract more traffic, engage users better, and improve conversions. By analyzing your existing content alongside competitor strategies, you can uncover keywords, topics, and formats you are not covering but your audience is searching for. This is a critical step for improving search engine optimization and overall content performance. When done right, content gap analysis helps you create content that bridges the gap between what users are searching for and what your site offers, leading to higher visibility and engagement.