People still message brands directly. Especially when they’re unsure. Messenger fills up with quick questions that feel small but carry buying intent. Delayed in responed create doubt faster than your team realise. An exei Messenger AI agent » responds immediately, shares structured information, and routes serious prospects forward before attention shifts. I’ve noticed that when responses are fast, the brand feels organized. With exei coordinating those interactions, Messenger becomes a conversion channel instead of just another inbox.