Social media platforms » have evolved from simple networking sites into powerful marketing engines that can make or break your brand's online presence. With over 4.8 billion social media users worldwide, the opportunity to connect with your audience has never been greater—but neither has the competition. Social Media Optimization (SMO) is the strategic process of enhancing your social media presence to increase brand awareness, drive website traffic, and boost engagement across all platforms. Unlike social media marketing, which focuses on paid advertising, SMO concentrates on organic growth through optimized content, strategic posting, and community building.

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