Social media » has become the cornerstone of modern digital marketing, but choosing the right platform can feel overwhelming. With over 4.8 billion social media users worldwide, each platform offers unique opportunities to connect with your audience, build brand awareness, and drive business growth. The challenge isn't whether to use social media—it's determining which platforms deserve your time, energy, and marketing budget. Every platform has its own culture, demographics, and content preferences. What works on LinkedIn might fall flat on TikTok, and a successful Instagram strategy won't necessarily translate to Twitter success.

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