Explore Reinventing Patient Centricity » : Patient-Led Business Models, a transformative book that redefines patient centricity in healthcare by placing patients at the core of biopharma innovation. Authored by Sharon Suchotliff and Hensley Evans, with contributions from industry experts like Michael Thomas and Fiona Taylor, it offers a roadmap for shifting from traditional models to patient-led strategies that embrace consumerism and foster equitable partnerships.