In the ever-evolving landscape of the food and beverage industry, the pandemic has acted as a catalyst for significant trends that continue to shape the future of retail. From the surge in online shopping to the impact of inflationary pressures, the complexities facing Food & Beverage brands are both numerous and transformative. As we navigate these challenges, the need for change and evolution has become more crucial than ever, compelling retailers and consumers alike to adapt to the changing tides.

One of the most noticeable trends brought about by the pandemic is the skyrocketing demand for online shopping, and subsequently the massive growth of new and emerging brands. In the United States, food and beverage sales as a percentage of total retail e-commerce sales have risen from 9.3 percent in 2017 to nearly 14 percent in 2022. The trajectory is projected to continue its ascent, reaching an estimated 21.5 percent by 2027 as reported by Statista. This shift has reshaped the way brands approach their sales channels, emphasizing the importance of not only traditional in-store experiences but also the digital realm.

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