Product development can be a mess especially in medical devices. Let me walk through some observations that might resonate with you and maybe give you sense of what I see are countermeasure to protect your time and money.

There are so many things to consider when thinking about new product development. Is the idea good one? will somebody want it.? I really don’t want to talk about that because once you are convinced you have a good idea you often have faith that you just need to put the product out there. Let’s assume you have the right product and now you just want to execute the design. It should be easy right? You are a start up; you have raised some money and now you need to just do it. You hire some people to help you, and you are off to the races.

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