Many businesses in India use bulk SMS to promote their products and services. But with spam and fraud increasing, the Telecom Regulatory Authority of India (TRAI) introduced a rule called DLT registration to keep SMS marketing safe and reliable.
What is DLT?
DLT stands for Distributed Ledger Technology. It works like a secure digital record that tracks where SMS messages come from and where they go. This helps stop fake messages, spam, and fraud. If a business wants to send SMS messages in India, it must first complete DLT registration.
Why is DLT Registration Needed?
TRAI made DLT registration mandatory for businesses to make SMS marketing more transparent and safe. Here’s why it’s important:
Stops Spam: Only registered businesses can send SMS, so customers don’t get unwanted messages.
Improves Security: Every message is recorded securely in the system.
Adds Transparency: Each message can be traced back to its sender, which builds trust.
If businesses don’t register, their messages might be blocked or delayed.
How to Register for DLT?
To complete DLT registration in Noida or anywhere in India, you need a few documents:
PAN card of the business
Address proof (GST certificate, registration proof, etc.)
Authorization letter (if someone else is registering on behalf of the business)
You need to upload these on a telecom operator’s DLT portal. The one-time registration fee is around ₹5,900. After registration, you must also apply for:
Sender ID: A short code that shows who is sending the SMS (e.g., “TECHS” for Tech Solution).
Message Template: The actual message content must be approved before sending.
Best Tips to Avoid Rejection
Avoid using banned or misleading words
Use approved message templates
Always add an opt-out option in promotional messages
DLT registration helps your business send SMS messages safely and legally. If you follow the rules and send quality content, your SMS campaigns will be more successful. Need help with DLT registration or SMS marketing? Meta Reach Marketing offers trusted bulk SMS and digital marketing services to help you stay compliant and grow your business....read more
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