WooCommerce and Shopify » thousands of business owners about the backbone of their business, one answer will consistently rise to the top: the website. A strong online presence is no longer a luxury in the ever-changing digital world of today; it is a requirement. Your choice of platform can also make or break your success as an e-commerce business.

While the word “website” may sound simple, the impact it can have on your business growth is more than anything. Customers today rely on websites to check authenticity, browse products, and make purchasing decisions. And with so many e-commerce platforms available, many businesses struggle to decide which one is best for them.